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HISTORY

L.V. Prasad

  1. Akkineni Lakshmi Vara Prasada Rao, born on 17 January 1908 known popularly as L. V. Prasad, was an Indian film producer, actor, director, cinematographer and businessman.
     
  2. In 1931, he acted in India's first "talkie", Alam Ara, recruited through Venus Film Company.
     
  3. Prasad enacted a small role in Kalidas, the first Tamil "talkie", and subsequently in Bhakta Prahlada, the first Telugu "talkie".
     
  4. He got chance as an assistant director in Kamar-Al–Zaman, directed by Ali Shah. This was also the time that his name was shortened from Akkineni Lakshmi Vara Prasad Rao to L.V. Prasad.
     
  5. In 1950 Vijaya Pictures released their first film Shavukaru establishing L.V. Prasad as a director.
     
  6. Prasad directed Mana Desam and introduced N.T.Rama Rao, later to become a legend in Telugu cinema, in a minor role.
     
  7. In 1955 he assigned D. Yoganand to direct his first production Ilavelpu in Telugu under the banner Lakshmi Productions. L.V. Prasad established Prasad Productions, soon after this in 1956.
     
  8. L.V. Prasad contributed generously towards the establishment of L.V. Prasad Eye Institute in Hyderabad.
     
  9. He is the recipient of the Dadasaheb Phalke Award which is the highest honour of Indian cinema.
     
  10. Prasad Studios, Prasads IMAX and L.V. Prasad Eye Institute were founded by L. V. Prasad and has passed away on 22nd June 1994.

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